About AIM

Methodology based on "Patterns of Creative Thinking" by Genrich Altshuller, creator of TRIZ (The Theory of Inventive Problem Solving).

Workshop objective is to create a realistic vision for existing business and IT environment. We apply the principle: "don’t do innovation, but innovate in what you do!". AIM major goal is to decompose established patterns and definitions (fixideness) and then build new ones that use existing elements but in a different way.


X-sell: "Burglary during travel"

Insurance company offers a product:

Travel insurance in a direct sales channel.


If customer purchases a travel insurance policy, the insurer is informed that insured may leave his place of residence empty and unguarded for some time. Therefore, during sales process, the system should ask whether the customer would be interested in buying burglary insurance for the period of his trip.

Expected benefits:

  • Creation of the need. Making customer aware of an insurance need – probably he wouldn’t think or realize the existence of a product which secures property during his absence.
  • Fast sale. No need to fill in additional data - customer data and insurance period is taken directly from a travel policy.
  • Profit. Increased sales of Insurer’s product with minimal effort.

First-party insurance: "Bumpers only"

Insurance company offers a product:

First-party motor-vehicle insurance.


Standard, commercially available first-party insurance assumes coverage of the entire vehicle (all-risk). The insurance protection is not compulsory, while being relatively expensive. As a result, customers rarely choose to purchase it. Innovation in approach to offering this particular product is to let customers choose any single element of the vehicle they want to insure.


  • Only vehicle „shell” (bumpers, bodywork, doors and windscreens, omitting interior, equipment and engine) – for cautious drivers, worried only about scratching their well cared-for vehicle.
  • Only windscreens and tires – for low active drivers, whose vehicle stays in a public parking (protection from vandalism).

Expected benefits:

  • Fit the needs. Flexibility in offering first-party insurance will reduce the premium and adjust a product to customers’ needs, thus increase sales.


Stages of our innovation research process

AIM’s primary task is to develop new insights and concepts supporting our Customers’ business activities. As a consulting company, we perceive this as a value itself.

AIM methodology consists of 3 stages of innovation searching. Each of them includes subsequent set of benefits, scope of work and delivered products.

Stage 1: AIM workshops

Workshops goal is to develop innovative ideas in key areas e.g. products innovations, problem solving approaches, process handling. Each of them is evaluated for their feasibility and provided benefits.

Workshop schedule:

  • Introduction to Altkom Inventive Meetings (AIM) methodology.
  • Workshop area selection.
  • Application of standards for innovation seeking in selected area, according to AIM methodology, by modifying existing elements of environment (applied methods: subtraction, multiplication, division, unification, creating new relations).
  • Brainstorm sessions in small groups with Altkom consultants and AIM facilitator, who help to apply innovation seeking methods.
  • Identification of innovative ideas for a short-list.
  • Prioritizing ideas.

Several, most important, ideas are chosen and one-pager documents containing business cases summary are created.


Stage 2: Selected ideas development

For ideas that have been recognized, we continue our work with the Client and extend materials by:

  • Brief solution description – new or modified process, IT solution or other change proposed.
  • Expected benefits – from perspective of current business process, existing IT solutions, along with other pre-requisites and constraints.
  • SWOT analysis, including implementation risks.


Stage 3: Implementation of the solution

The final stage is incorporation of ideas elaborated at organizational, business and technological levels according to the needs defined in a previous stage.

It begins with a preparation of project assumptions for each idea, including:

  • Goals to be achieved.
  • Implementation schedule, including e.g:
    • Requirements specification.
    • Changes in organizational structure.
    • Process modifications.


What are the next steps?

1. Choose areas where you have problems and want to search for innovation.

2. Choose people who are experts in these areas and those who are not (diversified group).

3. And contact us using a form below:

Contact us


Chłodna Street 51, 00-867 Warsaw, Poland

Phone: (+48) 22 460 99 31

E-mail: sites@altkom.pl